It does look like a decent package indeed. But no matter what, that stigma remains, whether its a mahindra, tata, gwm or Ssanyong.
Take the Haval for instance, I took the time to go and have a look at it. Looks good, specced well, but I do not think I will ever have the same complacent feeling as opposed to driving a known and proven brand.
That might be a shortcoming on my part, but the fact remains. Maybe in 15 years, who knows?
Ranger Mildtrak
Scorpio Curry Cruiser
A tos-lookin', lunchbox, lipstick and powder puff carryin' home-built trailer
When the Japs first invaded the country in the late 60's, early 70's they were regarded in the same manner. Hyundai in the 90's as well.
It's all about building a reputation. The problem I see for the Mahindra's, Tata's, Ssangyong' etc., is the fact that they do not assemble anything locally and the distribution is dodgy, not being linked to a "mainstream" manufacturer. This will always bring the example of the Dacia's that were dumped into our market in the late 90', early 2000's to mind - my mind anyway.
I refuse to be POLITICALLY CORRECT to impress others - Deal with it
FLEX is UNDERRATED
As far as the Koreans go, SY have not kept up with the likes of Hyundai/Kia. SY only sells around 500000 units per year, which isn’t a lot in global terms, but not bad considering they aren’t present in some major markets, as well as the fact that they only make LDVs & SUVs.
But since Mahindra have bought them there’s likely to be more market presence in certain counties.
Although they have battled in SA, SY has gained a strong reputation in some countries for being tough, reliable & dependable vehicles, especially with people that actually do venture offroad, namely farmers.
Countries where they do well are Russia, India & the UK lately to some degree.
But in SA I don’t think they’ll get the lemmings out of their overpriced brands in a hurry.
Disclaimer: Uninformed, no research, just very strong opinions