Exactly my point.
Bernie has 1700 FB friends/followers.
But the 3 Forums I mentioned, plus a few major FB pages & the 4 or 5 major clubs would have given him a reach of a hundred times that.
Approaching Magazines like Adventure Africa, Drive Out etc & asking them to flight the release, would add another hundred thousand if not more.
Now you have reached, potentially, nearly 300 000 people. Far better than 1700...