Ford Shares under $9

[XJ Junkie]

I don't think the Chinese vehicles have anything to do with it. Chinese vehicles are a flash in the pan then they fade.

You’re not serious right?

China is the biggest car market. SA sells about 800 000 Cars per year. China sells 25 million, most of which are made in China for their own market. All the top sellers are Chinese brands, or global brands made in China. So I wouldn’t label them as insignificant.

So better quality mainstream brands trying to enter that market find it difficult because they not only cost more to build, but they are hit with heavy tariffs.

[Chris Stoffel]

China can build any type of car you want at the price you want to pay. But the quality goes down. No Chinese car have a good and lasting name. Ford and VW may have problems and have done some dishonest things, apparently, but they are trusted much more than Chinese cars.
BUT, the stock market worldwide is taking a beating.

[XJ Junkie]

I don’t think Ford have been dishonest. Certainly not on VWs level. Not only on emissions, but they also tried to convince the public that the Amarok was a capable offroad vehicle.

[KurtG]

Ford shares have been dropping for thepast 6 years...

https://www.google.com/search?q=ford+sh ... =firefox-b

When did Ford start selling the current turbo-popping 3.2? About 6 years ago?

[Mad Manny]

The share price is NOT related to quality.
The shares have been dropping for 6 years.
Ford's have been crap for decades.

So there must be another reason...

[KurtG]

So who can tell me what Ford has been doing to move with the times, i.e. increasing emission controls and electric cars etc.

I really haven’t seen much about their R&D in this department..... maybe it’s the lack of Ford foresight causing the demise of the share price?

[grips]

i love my Fords. Yes their Kak being copied since 1906. But then I have only owned Ford bakkies and my favorites v8 4x4`s.

Me think Trump is losing his trade war against China.

You can also Google Ford problems. Seems the Germans made kak gearboxes for Ford and Volvo`s.

For me in the SA range only the 5.0l Mustang tickle my .....

Think Ford SA screwed themselves with the diesel Raptor Ranger.

Ford were the Adam of all cars. Some of his offspring well they just flooded the world as Toyota`s, Chevy`s, Datsun`s, Vw`s and Jeeps. Jeeps Ford build those little bastards in WW2. Soon to be slewed by Cain

Ok sorry this was a thread about shares. Those blerrie little PATRIOTIC China men. give them GWM, Haval , FAW, Geely they does not deserve kak Fords.

[Mad Manny]

Ford has a plan.

From www.fool.com:

How Ford's business units performed in the second quarter

Here's a look at how each of Ford's business segments performed. Note that all financial results in this section are reported on an EBIT basis, except as noted.

North America: Ford earned $1.8 billion in North America in the second quarter, down from $2.4 billion a year ago. The drop was explained by the disruption in truck production and some nonrecurring charges related to warranty costs, which offset good incremental gains in pricing and product mix. Increased commodity prices had an impact of about $200 million as well.

Ford's EBIT margin in North America was 7.4%, down from 9.5% a year ago. But note that Ford's underlying business remains quite profitable: CFO Bob Shanks said that minus the effects of the fire and the one-time items, Ford's EBIT margin would have been 9.9%.

South America: Ford lost $178 million in South America in the second quarter, roughly equal to its loss a year ago. While wholesale shipments increased by about 3.2%, and pricing improved significantly, those good gains were offset by higher commodity costs and unfavorable exchange-rate moves.

Europe: Ford lost $73 million in Europe in the second quarter, a big swing from an $88 million profit in the second quarter of last year. Wholesale shipments fell about 2.1%; Ford more than offset that with pricing gains driven may new models, but higher costs and unfavorable exchange-rate movements hurt.

Middle East and Africa: Ford earned $49 million in this region, a nice improvement over the $53 million loss it posted a year ago. Simply put, sales were good: A 12% increase in wholesale shipments drove a 35% improvement in revenue.Yay! To Africa!!!

Asia-Pacific: Ford lost $394 million in its Asia-Pacific region in the second quarter, a dramatic drop from a $167 million profit a year ago. The cause: A big drop in sales in China, as buyers have turned away from Ford's increasingly stale lineup. Equity income from Ford's joint ventures with Chinese automakers fell to just $3 million from $195 million a year ago.

[grips]

Ford needs a very good plan

[Mad Manny]

Here is their plan:

Ford China unveils 5 new models with plans to launch 50 new or redesigned vehicles by 2025
The company unveiled the models at an event in Chongqing.The five new models are sedan and hatchback versions of the redesigned Focus car, sedan and hatchback versions of the sporty Focus ST-Line model, as well as the redesigned Escort car.