Hammond and the Raptor
Posted: Thu Sep 05, 2019 8:27 am
https://www.youtube.com/watch?v=yBrVN7OugFs
The ad does not do the Raptor justice.
What the ad does well is to show the following:
1) 90% of the target market is 50+ males who prefer silk to cotton;
2) 60% of that 90% will buy it because of a midlife crisis, 30% because they either lack length or width in the right places;
3) Only 10% will use it for its true purpose and are proper Ford enthusiasts. The other will use it as a mall crawler.
4) 60% of these stats are made up.
I feel sorry for the true Raptor enthusiasts. They will be but a very small percentage of the buyers and the other nobs will ruin it for them.
The ad does not do the Raptor justice.
What the ad does well is to show the following:
1) 90% of the target market is 50+ males who prefer silk to cotton;
2) 60% of that 90% will buy it because of a midlife crisis, 30% because they either lack length or width in the right places;
3) Only 10% will use it for its true purpose and are proper Ford enthusiasts. The other will use it as a mall crawler.
4) 60% of these stats are made up.
I feel sorry for the true Raptor enthusiasts. They will be but a very small percentage of the buyers and the other nobs will ruin it for them.
